06/19/2011

Conceptual Combination and Acronyms

What is the attraction of a hair salon that is called Self Coiff?  This name mixes the American individualism cliché with the superior French haircutting one (my hairdresser here always assumes that I will not be able to get my hair cut or highlighted when I spend three months in the US).  I remember the first time I saw this  chain of hair salons.  What could thisSelf Coiff  mean, I wondered?  When you get up in the  morning and run your hand through your hair,  as I do now that I have children, or when you shower, shampoo and do a brushing, as I did  before children, isn't this a Self Coiff What could it possibly be and why would anyone want to go there?  I still do not know, having never really wanted to stop in.