What is the attraction of a hair salon that is called Self Coiff? This name mixes the American individualism cliché with the superior French haircutting one (my hairdresser here always assumes that I will not be able to get my hair cut or highlighted when I spend three months in the US). I remember the first time I saw this chain of hair salons. What could thisSelf Coiff mean, I wondered? When you get up in the morning and run your hand through your hair, as I do now that I have children, or when you shower, shampoo and do a brushing, as I did before children, isn't this a Self Coiff? What could it possibly be and why would anyone want to go there? I still do not know, having never really wanted to stop in.